Work with stakeholders to keep them on board with simplicity. How do prevent ‘design by committee’ and requests for ‘just one more feature’.
The clever strategies and timeless concepts in Simple and Usable are relevant to you—no matter what you’re simplifying.
Cutting features and content doesn’t always make for simplicity. You’ll discover other strategies which can be faster, more efficient, and more effective.
A reliable way to categorise users by their behavior, and what works best when you’re designing for each type of user.
Fear of change can paralyse decision makers. You’ll learn how to open their minds to change, overcome their fears, and embrace new approaches.
Customers want simplicity, but selling it takes a radical approach. Help you sales team change their pitch to be unique and effective.
Whether you’re new to design or a long-time practitioner, this book should be in your library. Simple and Usable offers a clear perspective on design that can be easily understood and repeated. This book is designed deliberately to offer more than words but to create an experience. Read it. Learn it. Live it.
Print and Kindle editions available.