Have you ever been in a meeting where someone was talking about designing for a naive, foolish user? Chances are they began with the words: ‘My mom always…’

I’ve often wished I could meet those moms and see (a) what they really do and (b) how they feel about being talked about like that.

If you feel the same way, then vote for my SXSW presentation ‘Simple and Usable? The mom test’ where I’ll be interviewing real moms and (hopefully) blowing open a few myths about what designing for ‘my mom’ means.

I’m planning on talking to the moms of some well-known interactive designers. This could be your chance to make them cringe.

Do you want to see another panel on social media? Or do you want to make your mom proud?

As usual competition is tight – your vote counts!

Vote now: Simple and Usable? The mom test.

It’s full of useful stories describing how people have created simple designs – from set top boxes to websites. In the coming weeks, I’ll share some of those stories on this website as well as a few good ones that didn’t quite make it into the book.

You can get a flavour of the content from this Slideshare presentation: