1. Why are we here?
    A story about simplicity • Not that kind of simple • Fake simplicity
  2. Setting a vision
    Why you should ignore expert customers • What mainstreamers want • Extreme usability
  3. Four strategies for simplicity
    Simplify this! • The four strategies
  4. Remove
    How not to do it • Kill lame features • Removing too much • Focus
  5. Organize
    Hard edges • Layers • Desire paths
  6. Hide
    Infrequent but necessary • X doesn’t mark the spot • Clues and cues
  7. Displace
    Creating open experiences • What users do best • Kitchen knives and pianos
  8. Before we go
    Conservation of complexity • Details • Simplicity happens in the users’ head

Have a peek inside…