Part 1: Why are we here?
- A story about simplicity
- The power of simplicity
- Increasing complexity is unsustainable
- Fake simplicity
- Things fall apart
- Elegant simplicity
- Not that kind of simple
- Character
- Be single-minded
Part 2: Setting a vision
- Making sense of the muddle
- Alignment
- Get out of your office
- What to look for
- Three types of users
- Why you should ignore expert customers
- Design for the mainstream
- What mainstreamers want
- Deeper needs
- Branding simplicity
- Simplicity is about control
- Choosing the right “whatâ€
- Describing the user experience
- Putting it all together
- World, character, plot
- Extreme usability
- The quick and dirty way
- Insight
- Getting the right vision
- Share it
Part 3: Strategies for simplicity
- The change curve
- Vision and strategy
- The simple equation behind every business
- Breaking free of “quick winsâ€
- Small steps to big changes
- Sweating the details
- Simplify this
- The remote control
- The four strategies
Part 4: Remove
- Remove
- What not to cut
- Find what’s core
- Kill lame features
- What if the user…?
- But our customers want it
- Features that trigger errors
- Errors
- When features don’t matter
- Will it hurt?
- Prioritizing features
- Load
- Decisions
- Distractions
- Smart defaults
- Options and preferences
- When one option is too many
- Visual clutter
- Removing words
- Simplifying sentences
- Conversation
- Cutting time
- Removing too much
- You can do it
- Focus
Part 5: Organize
- Organize
- Chunking
- Organizing for behavior
- Hard edges
- Alphabets, popularity, and formats
- Patterns and anchoring
- Search
- Time and space
- Grids
- Size and location
- Layers
- Color coding
- Desire paths
Part 6: Hide
- Hide
- Infrequent but necessary
- Customizing
- Automatic customization
- Progressive disclosure
- Staged disclosure
- X doesn’t mark the spot
- Cues and clues
- Making things easy to find
- After you hide
Part 7: Displace
- Displace
- Displacing between devices
- Desktop vs. mobile vs. wearable
- Designing for multiple devices
- Displacing to the user
- What users do best
- Notifications and interruptions
- Creating open experiences
- Kitchen knives and pianos
- Unstructured data
- Trust
Part 8: Before we go
- Conservation of complexity
- “Let the user be the star
- Bringing people with you
- Simplicity is a profound strategy